Title: Panini Extends Exclusive WNBA Trading Card Deal Until 2025
Subtitle: Panini and WNBA Continue Their Partnership for Exclusive Card Production
Meta Description: Panini and the WNBA Players’ Association have extended their exclusive trading card partnership through 2025, continuing to produce popular collections and digital products.
Content:
What’s New
Panini has announced the continuation of their exclusive trading card agreement with the WNBA Players’ Association, extending the partnership for multiple years. Since 2019, Panini has been responsible for producing WNBA cards in well-known lines like Donruss, Prizm, and Select, as well as high-end series such as Flawless and National Treasures. This new deal, brokered by OneTeam Partners, is highlighted by Panini as the most profitable licensing agreement for female athletes. Financial specifics were not made public.
Panini will carry on as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company is set to increase investments in player marketing, product development, autograph deals, and event sponsorships, such as the WNBPA Rookie Premiere.
The WNBA's popularity has been on the rise, fueled by athletes like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, with MVP A’ja Wilson, recently clinched the league championship. Panini has already launched the 2025 Donruss WNBA collection, with Panini Prizm WNBA and the first Panini Impeccable WNBA set to follow. Further releases are anticipated but have yet to be disclosed.
Configuration at a Glance
- Panini continues as the exclusive producer of WNBA trading cards.
- Recent and upcoming collections include Donruss WNBA (2025), Panini Prizm WNBA, and the inaugural Panini Impeccable WNBA.
- High-end series like Flawless and National Treasures have featured WNBA content in recent times.
- Digital offerings continue through Panini Instant and other online platforms.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Renowned for color parallels and rookie cards, featuring the 2024 Caitlin Clark RC.
- Donruss WNBA: Contains Rated Rookies and various insert sets.
- Rookie Royalty: Highlights high-end Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically provide low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph agreements for WNBA players as part of the renewed deal.
- Rookie Royalty boxes featured high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures sets have incorporated premium autograph and memorabilia content.
- Future products are expected to include autographs and memorabilia from both rookies and veteran stars.
Collector Notes
- Panini retains exclusive rights to produce WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA has been released; Prizm and Impeccable WNBA are on the horizon.
- Rookie Royalty boxes introduced the first high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to focus on product innovation, player marketing, and autograph deals.
- No details on print runs, odds, or specific serial numbering were included in the announcement.
- Designs vary by product line, with Prizm known for its parallels and Donruss for Rated Rookies.
- Further WNBA releases are anticipated but have yet to be announced.
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