Topps, known for its collectible trading cards, has sealed a groundbreaking deal with Disney Consumer Products to broaden its card offerings to a global audience. This new agreement extends Topps’ existing partnership with Disney and grants them the global rights to produce trading cards featuring characters and stories from Disney, Pixar, Marvel, and even Star Wars.
The collaboration ushers in an exciting era for trading card enthusiasts as Topps prepares to launch its first-ever Marvel collectible trading cards globally. The first release under this new agreement will be Topps Finest X-Men ’97, set to debut in the first quarter of 2025. This marks a significant milestone for Topps as it steps into the realm of global distribution of Marvel cards.
Aside from Marvel, the expanded partnership covers both physical and digital trading cards for Disney, Pixar, Marvel, and the enduring Star Wars franchise. While digital collectibles have been previously released through apps like Disney Collect! and Marvel Collect!, this agreement significantly widens their physical product offerings, especially in the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, shared his excitement about the expanded collaboration, emphasizing the thrill of bringing storytelling from various iconic brands to card collecting enthusiasts worldwide. The renewed agreement is set to enhance the fan experience, according to David Leiner, President of Trading Cards at Fanatics Collectibles. Leiner expressed enthusiasm about the partnership, highlighting a shared commitment to innovation and fan engagement.
Topps has a long history of producing Disney, Marvel, and Star Wars trading cards in the Europe, Middle East, and Africa (EMEA) region. With this new agreement, these offerings will now be available globally, further solidifying Topps’ presence in the U.S. market and beyond. Leveraging Disney’s rich storytelling and Topps’ expertise in collectible trading cards, the partnership aims to deliver innovative products that resonate with fans worldwide.
Collectors can anticipate a diverse range of new trading cards celebrating the magic of Disney, the creativity of Pixar, the excitement of Marvel superheroes, and the epic adventures of Star Wars. The collaboration promises fresh designs, unique collectibles, and immersive experiences, enriching the trading card hobby for fans worldwide.
In essence, the expanded partnership between Topps and Disney Consumer Products signals an exciting new chapter for trading card enthusiasts, offering unparalleled access to some of the most beloved characters and stories in entertainment history. Get ready to collect and trade with some of the most iconic characters in the world of entertainment!
