In a thrilling announcement that has racing enthusiasts revving their engines, Formula 1 has decided to extend its exclusive trading card and sticker agreement with Topps, a subsidiary of Fanatics. This strategic move is aimed at maintaining and strengthening the connection between Formula 1, its dedicated fans, and fervent collectors. Ever since 2020, Topps has proudly held the official trading card licensee title for the prestigious international racing series, and this new deal solidifies its position for the upcoming years.
Under the renewed partnership, Topps will stay in the driver’s seat when it comes to producing trading card and sticker collections that showcase the drivers competing in Formula 1, Formula 2, and Formula 3 series. This means fans can continue to get their hands on these coveted collectibles featuring their favorite racers. Moreover, the collaboration entails Topps’ involvement in various 2024 FIA Formula One World Championship Grands Prix events, kicking off with an exclusive presence at the Austrian Grand Prix. Attendees at these events are in for a treat, as they will have the opportunity to acquire special and exclusive trading cards, adding a touch of excitement to their race day experiences.
The renewal of this partnership was greeted with cheers from Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles. Both Prazer and Smith expressed their excitement about continuing this collaborative effort, emphasizing the pivotal role it plays in reaching out to a wider audience and bringing fans closer to the thrilling world of Formula 1. Through the production of unique collectibles, this partnership aims to enhance the overall fan experience, offering them a chance to connect with their beloved drivers and teams in a whole new way. While the exact duration of this renewed deal remains undisclosed, the promise of special products and engaging programs hints at an exciting future for Formula 1 enthusiasts and collectors alike.
As the engines roar and the racetracks await, Formula 1 and Topps are gearing up to deliver an unparalleled experience to fans worldwide. With an array of exclusive trading cards and stickers featuring top drivers from various series, the partnership promises to captivate collectors and enthusiasts alike. So buckle up, racing aficionados, because the Formula 1 and Topps collaboration is set to accelerate into the future, offering a thrilling ride filled with unique collectibles and unforgettable moments on and off the track.
