Collectors, brace yourselves—Netflix has revived the captivating world of high-stakes bidding wars and coveted artifacts for a third season of “King of Collectibles: The Goldin Touch.” For those who revel in the adrenaline rush of rare finds and reality television, this is your golden ticket. Dive right back into the dramatic and sometimes unexpected world where memorabilia reigns supreme and where the stakes have never been higher.
Since its debut in 2023, “King of Collectibles” has not only captured hearts but also carved out its place in Netflix’s coveted Top 10 list, garnering a Critics Choice Real TV Awards nomination for Best Business Show—a testament to its engaging storytelling and the dynamism of the collectibles industry. While an official release date is still under wraps, anticipation is building up faster than a bidder’s heartbeat in the final seconds of an auction.
Ken Goldin, the charismatic narrator and lead collector of the series, exudes enthusiasm and optimism about the road ahead. “We are thrilled to be back,” Goldin exclaims, effervescent as ever, about returning for another round of showing collectors and non-collectors alike how thrilling the world of auctions can be. “It is an exciting time in the collectibles industry with new categories emerging, higher stakes and bids, and interest coming from everywhere. We love to share these incredible moments and stories with a wider audience.”
This time around, the production captains remain steadfast, including Wheelhouse’s Spoke Studios, Peyton Manning’s deliciously-named Omaha Productions, and Connor Schell’s Full Day Productions—all laced together with partnership ties to eBay. The stakes are high, especially since eBay itself scooped up Goldin in a strategic move back in 2024. With this acquisition, eBay flexed its business muscles, pulling Goldin’s reach further into uncharted waters of pop culture memorabilia. That made waves especially with eBay’s purchase of Studio Auctions, a trove of rare movie props. From sports cards to iconic film relics, Goldin’s influence is expanding like a kid in a candy store with a never-ending budget.
Card Ladder, a stalwart analytics platform in the collectibles world, disclosed some jaw-dropping figures to paint a picture of Goldin’s juggernaut prowess. With more than $32 million in June trading card sales alone, Goldin contributed significantly to an eye-watering $305 million in industry sales for the month. The finance nerds must be roaring with joy, as these figures indicate not just a spike, but a veritable tsunami in the consumer interest washing over the collectibles market.
Yet, amidst these triumphant figures and historic earnings, the world of collectibles is not always rainbows and celestial victories. Recently, a standoff shaped up more akin to a dramatic television subplot than real-world business: a beef between Goldin and Fanatics Live CEO Nick Bell. Bell brazenly tried to promote Fanatics’ rival auctions on Ken Goldin’s own Instagram territory—a move that triggered an industry-wide eyebrow raise sharper than the corner of a mint-condition trading card. The Instagram spat effectively highlighted just how cutthroat and relentlessly competitive the collectibles market is. This tug-of-war of promotional elbowing underscores the feverish battle for dominance in this multifaceted industry—not unlike the fight for the last slice of the most decadent pie at a family dinner.
As everyone pins their hopes for a release date, the demand for more behind-the-curtain peep shows into Goldin’s empire and the drama-loaded collectibles landscape continues to whet the appetites of viewers and collectors alike. The potential of Season 3 seems equally dazzling and suspenseful, fostering even greater anticipation amongst its fan base. With new collectibles categories emerging and existing ones pushing boundaries, viewers are promised more thrills and strategic drama than ever before.
Goldin’s return to the small screen presents the perfect opportunity to hold our cards close and bid our time, waiting for the next chapter in this exhilarating saga of boons, underdog wins, and possibly, more of those social media skirmishes that make the collectibles world ever so human, relatable, and dare we say, deliciously dramatic.
