Today marks a momentous occasion in the world of sports card collecting as Fanatics and Sotheby’s announce a groundbreaking partnership that is set to elevate the market to new heights. This collaboration between two industry giants is poised to revolutionize the way collectors buy, sell, and interact with high-end sports cards valued at $100,000 or more.
One of the key highlights of this partnership is the introduction of exclusive auction events organized by Sotheby’s, where collectors will have the opportunity to acquire rare and highly prized sports cards. These auctions, which will take place both live and online, are expected to attract a global audience of passionate collectors eager to add unique pieces to their collections.
In addition to the auction events, Fanatics is also launching Fanatics Collect, a new collectibles marketplace that is set to debut later this summer. This platform, replacing the PWCC brand, will offer collectors a dynamic environment for buying and selling sports cards. Fanatics Collect will feature not only auctions but also a Buy Now marketplace, secure vaulting services, and partnerships for authentication and grading, providing a comprehensive solution for collectors looking to engage with the market.
The inaugural auction under this partnership is scheduled to take place in September in New York and will showcase a highly sought-after PSA 8 1948 Leaf #79 Jackie Robinson card. This card, celebrated as the true rookie card of the baseball legend, hails from one of the most iconic post-war card sets known for its vibrant design and roster of Hall of Famers. The inclusion of such a rare and historically significant card in the first auction sets a high standard for the future events to come.
Nick Bell, CEO of Fanatics Collect, expressed enthusiasm about the cultural impact and global reach this partnership will bring to the sports card industry. By collaborating with Sotheby’s, Fanatics aims to increase visibility for these prestigious items and make them more accessible to collectors around the world. Brahm Wachter, Sotheby’s Head of Modern Collectibles, shared in the excitement, highlighting the innovative exhibitions and engaging events that will shape the future of the trading card market.
The collaboration between Fanatics and Sotheby’s signifies a pioneering moment in the evolution of the trading card community. With a focus on innovation and accessibility, this partnership promises to usher in a new era for sports card enthusiasts. Fanatics Collect is set to become the go-to online destination for collectors seeking rare and high-quality sports cards, with plans to introduce features like peer-to-peer trading, AI concierge services, and digital collectibles. This marks the beginning of a new chapter in the world of sports card collecting, one filled with endless possibilities and excitement for collectors worldwide.
