Title: LeBron James Teams Up with Fanatics to Revolutionize Trading Cards
Subtitle: NBA superstar LeBron James partners with Fanatics Collectibles for an exclusive multi-year trading card deal, leaving behind a long-standing collaboration with Upper Deck.
Meta Description: LeBron James strikes an exclusive deal with Fanatics Collectibles, leaving behind Upper Deck to create a new era in collectible trading cards.
LeBron James, known as one of the greatest basketball players of all time, has embarked on a new chapter in his trading card journey. The NBA superstar has signed a multi-year partnership with Fanatics Collectibles, a division of Fanatics specializing in trading cards and collectibles. This groundbreaking deal with Fanatics marks the end of his longstanding relationship with Upper Deck, with whom he had a previous card and memorabilia contract that concluded last year.
Expressing his excitement for the partnership, James spoke about his desire to connect with fans and celebrate the achievements of athletes. He emphasized the importance of acknowledging both the significant and subtle milestones in sports. This new collaboration with Fanatics provides an opportunity for James to share more moments with his fans while also elevating the appreciation for athletic greatness.
To commemorate this momentous partnership, Fanatics has announced the release of a special trading card featuring LeBron James and his son, Bronny James. This exclusive card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set. Scheduled to launch on January 19, this limited edition 1/1 on-card dual autograph card showcases LeBron in his St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. The set will also feature notable women’s college basketball All-Americans Caitlin Clark and Paige Bueckers among its 100 players, making it an even more captivating collector’s item.
CEO of Fanatics Collectibles, Mike Mahan, expressed his excitement about welcoming LeBron James into the Fanatics family. Mahan has a vision of expanding the boundaries of the hobby and fostering fan and collector enthusiasm. Alongside LeBron’s signing, Fanatics has also released a unique video titled “Origin of Greatness,” narrated by James himself. The video showcases the early moments of various Fanatics athlete partners and aims to generate excitement for the upcoming card release.
For Upper Deck, LeBron’s departure signifies the end of over two decades of collaboration. Upper Deck acknowledged their long-standing association with LeBron, highlighting their contribution to building his brand into a highly valuable collectible. They also expressed gratitude for having had LeBron as a part of the Upper Deck family, as well as their joint efforts with the LeBron James Family Foundation.
LeBron James’ exclusive trading card deal with Fanatics Collectibles marks a turning point in the world of collectibles. This partnership not only brings a fresh perspective to the industry but also provides fans and collectors with unique and highly sought-after memorabilia. As LeBron continues to make history on the basketball court, his trading cards will undoubtedly become prized possessions for sports enthusiasts worldwide. So get your hands on these exclusive LeBron James Fanatics cards and join the new era in collectibles!
